Warm greetings from Mike and Bert,
We know you lead a busy life, so here’s our brief but valuable invitation: invest seven 90-minute sessions with us and we’ll show you how to effectively use LinkedIn for lead generation, and more specifically, leverage the trust you’ve built in your network.
We know that’s a bold claim, but we do this day in and day out with our clients, so we know we can help you get the warm introductions you need in to your business and engaging with your ideal prospects!
Did you know? We are the first trainers worldwide to be endorsed by LinkedIn themselves. That’s because what we teach works.
Here’s what Ivan Misner, Founder of BNI, says about our work:
“Bert Verdonck and Mike Clark offer powerful, advanced strategies for how LinkedIn can help you get even more out of your networking and referral activities.” — Ivan Misner, NY Times Bestselling Author & Founder of BNI
What is Social Selling?
Social Selling is normally thought of as the adoption of social media and online collaboration tools by sales organisations. But Social Selling is actually about responding to fundamental changes in customer behaviour and their buying process. Social Selling has nothing to do with blasting your promotional material all over the social web, and everything to do with expanding your business through relationships which exist already.
Why Social Selling?
Today’s business development challenges:
- It’s becoming increasingly difficult to find and reach decision makers who are open to hearing your proposition.
- With everyone connected in today’s digital world, how do you quickly and effectively build rapport and trust when you’re not face-to-face with your prospect, in a way that they feel compelled to do business with you instead of your competitors?
- Companies are trying to use social media to market their business, yet few are doing it well and are instead alienating their prospects.
How the Social Selling Webinars can help
Using our proven LinkedIn networking and lead generation methodologies, together with hands-on interaction and support, we’ll get you and your sales team in front of more qualified decision-makers who want to see you, so that you can do what you do best: win business.
Here’s what we’re going to cover in our seven webinar sessions:
- Why LinkedIn is the most powerful tool to position yourself and your company as trusted advisors and suppliers:
- LinkedIn Lead Generation Profile Review, including Headline, Keywords, Summary, Recommendations, Groups and Personal Network. Rather than simply explaining the functionality, we explain the psychology of why your headline and summary must follow a specific format.
- 3 common mistakes people make on LinkedIn;
- 3 foundation principles for successful use of LinkedIn;
- The 5-step LinkedIn success strategy;
- How to increase your visibility and exposure by creating meaningful marketing content on platforms we will help you evaluate and decide upon;
How to build and manage a valuable database of targeted leads using advanced search function, tagging and other tools
How to establish yourself as a thought leader, target your prime prospects and be the ‘go to person’ in your industry;
How to get others to promote your events and drive new prospects to your offering;
Additional advanced sales and marketing strategies:
- LinkedIn Strategy Matrix© for Organizations: short overview
- THE tool outside of LinkedIn to get more introductions to interesting or important contacts for you
- 5 little known, but important characteristics and behaviours of LinkedIn, which can make or break your LinkedIn activities
- The G.A.I.N. Excercise© for achieving better results in finding customers via your online and offline network.
- Passive Strategies, Active Strategies and Proactive Strategies on LinkedIn
- The 7 Social Selling Spectrum Elements.
Here’s a summary of everything you’ll receive:
- Free copy of the international bestseller “How to REALLY Use LinkedIn” for you to review prior to the first session, so we can all start from the same point;
- LinkedIn Profile Self-Assessment, so you can get the basics done before attending the webinars;
- Seven 90-minute sessions where we give hands-on advice and guidance on how best to use LinkedIn for prospecting;
- LinkedIn Sales and Lead Generation Tracking Templates, so you can prove the ROI on your efforts.
We’re offering our Social Selling Webinars on the following dates at 16:00BST, 11:00EDT, 08:00PDT, 23:00AWST, 01:00AEST:
* Wednesday 31st July
* Wednesday 7th August
* Wednesday 13th August
* Wednesday 28th August
* Wednesday 4th September
* Wednesday 11th September
* Wednesday 18th September
All sessions will be live online, so you can join from your office or the comfort of your home. All sessions will be recorded so you can listen to them again and again.
The cost of the programme is $197 + VAT. Early bird pricing ($97) is available for registrations paid in full by 31 July. After 31 July the price increases to $197. We also have a 2-pay payment plan.
Here’s how to secure your spot:
By clicking above you’re expressing interest in our LinkedIn Social Selling Webinars. You’ll be able to select your payment option on the following page.
Feedback from Previous LinkedIn Training Programmes
“What you chaps have done has changed my way of thinking and the whole way in which I approach new business relationships, existing business relationship and also expert support on some of the activities where I need help. It literally is the best course I have done.” – Stuart Ducker, Strategic Solutions Director, TwentyCi
Video Feedback: Dr Phyllis SantaMaria – Microfinance Without Borders
“Mike’s system has shown me a genuine way to do sales, an honest way that doesn’t feel like sales… Since using his system, my turnover has gone up £18,000. Thank you.” Angus MacLennan, Business Coach
Video Feedback: Jonathan Mills – The Sales Consultancy
“I’ve built up over 500 connections and built up my profile, but I’ve never known how to monitize LinkedIn. I’ve known for a while that LinkedIn is amazing to find new customers, but I’ve really struggled… Bert and Mike’s LinkedIn workshop really is an amazing training programme and I now have all the skills I need to start turning my contacts into sales and business. Bert & Mike will show you how to make the most of this amazing platform”. – Bruce Kidson, Profit From Local Social Media
Video Feedback: Alistair Lobo – Business Mentor’s Academy
“Mike, your programme has given me so much more confidence, I’m interacting with people in a very different way, paradoxically I’m more focused on the outcome I’m looking for, whilst also being much more focused on the person I’m speaking to and what’s happening for them. I finally feel like I have a way to communicate with people with influence that is natural! BIG THANK YOU X”Kamerine Neo – Business Owner, Health and Well-being Industry
Video Feedback: Stuart Pickles – Aim High Leadership
“Through working with Mike and his team, our sales have jumped from a four figure to high five figure turnover a month – we saw more than a 600% increase in revenue! You are the Rockstar – THANK YOU!” Jonathan Pfahl, Founder – Rockstar Business Mentoring & Funding
Video Feedback: Richard Baker – PCS Instruments
“In the 3 days after I first used Mike’s system I made triple my investment back, developed more confidence and had a 100% conversion rate. His system has become the foundation in my business.” Marcia Gladwin, Business Owner, Education Industry
Video Feedback: Leigh Ashton – The Sales Consultancy
“I’ve been selling my confidence building programmes for business owners, managers and professionals for 11 years now and enjoyed a good conversion rate – so what did I have to learn? Well, quite a bit. I realised that Mike Clark’s approach was different from much of the sales information I’ve seen before… training with him has helped me bring out more of the real value that I offer, and enabled me to raise my prices. In just a couple months, I’ve been able to make more than £6,000 in sales which is a significant increase… I’ve been able to increase my cashflow by £1000′s a month as Mike has helped me realise the real value I offer which has increased my certainty!” Madeleine Morgan, The Confidence Coach www.BuildingSelfConfidence.co.uk
“Mike Clark’s sales system is a great sales methodology, it cuts through the b.s that is currently running rampant on the internet! Exploding the sales myths that so called sales and marketing gurus have been sharing, Mike breaks everything down into simple to follow steps that actually work, when implemented.” Maeve Crawford, Business Owner, Relationships and Match-Making Industry