Social Selling is about embracing the new behavioural shift that has occurred with the way people buy.
Previously a sales rep would have their work cut out with each new prospect. However, today, a company that effectively positions itself with the right content on the right platforms typically finds that 60% of the sales process has already been completed. Prospects now conduct extensive research online and seek feedback and recommendations from their peers and others, via Social Media, before making contact.
Social selling is more than just about embracing new technology and social platforms. It’s about putting your company’s educational and marketing materials in the right places and being ready to engage with prospects on such a level that you become their first choice of provider. The reality is that your prospects are searching online for your solution, and if they don’t find you, who will they find?
In a nutshell, social selling is about turning your sales team’s LinkedIn and social media activities into tangible revenue. These activities should be measurable and trackable.
What is Social Selling and The 7 Social Selling Spectrum Elements – Webinar
To find out more about the course mentioned in the video, please click here.
Social Selling Strategy Review
If you would like to work one-on-one with our team to review your Social Selling Strategy at no cost (valued at £125), click the big orange button below and choose a time that suits you.
We only asking for one thing in return… We ask that you do as much as you possibly can with your LinkedIn profile BEFORE the review session. Watch the webinar recording above and implement what we teach.
This is going to be a detailed review, and you’ll be able to ask us ANYTHING you need to know about how to use LinkedIn more effectively. That being said, you have to be informed to ask real questions…
PLEASE respect both your and our time and invest the time to watch the video above before our review session, and implement what you learn. Once you’re ready…
What stops companies seeing an ROI from LinkedIn training?
The game of social media has come a long way and changed over the years. Initially people thought that having 100’s to 1000’s of people they didn’t know in their network was valuable and would bring a constant stream of leads. But more and more, sales professionals are realising that it’s the quality of the relationship that is far more meaningful than the size of the network. Despite this realisation, many sales professionals still fall into the trap of: