In early 2013, LinkedIn passed the 200 million members mark, and with over 40 million visits every week, more than 1 million groups and 5.3 billion searches, LinkedIn is a gold mine for Human Resource Professionals and Recruiters.

Imagine access to a database of 200 million passive candidates who tell you everything about themselves in personally crafted online profiles.

As the world’s 1st Certified LinkedIn Training Company, we’ve trained thousands of HR Professionals and Recruiters on how to get the most from LinkedIn.  We want to give you access to everything we teach, for nothing.

To receive our free (but priceless) How to REALLY use LinkedIn for HR and Recruiting Package, simply enter your name and email address to the right.  Here’s what you’ll receive:
How to REALLY Use LinkedIn for Sales

  • An immediate download of the international bestseller How to REALLY Use LinkedIn by Bert Verdonck and Jan Vermeiren.  This revised and updated second edition contains 236 pages of powerhouse strategies designed to help you:
    1. Unlock the full power of LinkedIn to find and engage Passive Candidates,
    2. Find out how strong your Talent Brand is on LinkedIn,
    3. Discover how LinkedIn is disrupting the global recruiting market,
    4. See how LinkedIn beats Monster, Craigslist, CareerBuilder, and other online job boards hands-down for finding the best talent.  We’ve had rave reviews from people who have found the book immensely valuable – see what they say below.
  • Deloitte White Paper – Best Practices for Using Social Media for Recruitment.  We’ll give you a week to implement the strategies explained in How to REALLY Use LinkedIn before sending you this White Paper.  (If you don’t get the basics right, there’s no chance of the advanced strategies ever working for you.)  Deloitte has placed significant emphasis on the importance of managing brand and reputation risks through the use of social media, and has worked to educate all employees on social best practices.  This White Paper dissects everything they’ve learned about using LinkedIn for HR and Recruitment.  If you’re in HR or recruitment, you need to know what Deloitte are doing.
  • Ongoing Interviews with HR Professionals.  We regularly interview others who are successfully using LinkedIn to find, attract and recruit the best talent.  You’ll get access to every interview we do, as well as ask your own questions in advance, so you can stand on the shoulders of giants and immediately implement what’s working elsewhere.
  • Timely Updates.  LinkedIn is a dynamic platform which constantly changes.  We’ll be your guide, showing you how to get the absolute most out of every new feature as it’s released.

Why do we want to give away our best work?

Very simply because we’d enjoy the privilege of working with you in future, but we believe we must earn the right to do so first.  If we can WOW you with tips and strategies that will make an immediate difference in your business, we know you’ll keep us in mind when the time is right to train your organisation about how to get the most from LinkedIn.  Does that sound fair?

What others say about How to REALLY use LinkedIn for HR and Recruiting

Erik Van den Branden“Jan and Bert, the networking experts in Belgium, have written the ultimate book on online business networking. How to REALLY use LinkedIn will benefit professionals wishing to enter the next era of networking. The book contains fascinating insights on the meaningful use of LinkedIn in a business environment; it familiarizes you with the unknown, interesting features of LinkedIn; and it deals with burning questions around this social network. In short, this book is an indispensable guide to discover the power of LinkedIn!” – Erik Van den Branden, HR Director, PriceWaterhouseCoopers Belgium

Jack Canfield“The importance of having a great team is one of my Success Principles—a team including colleagues, customers, suppliers, partners, and experts. How to REALLY use LinkedIn is your guide to find them—fast!” – Jack Canfield, Co-author of The Success Principles™ and Co-Creator of the Chicken Soup for the Soul® series

Ivan Misner“How to REALLY use LinkedIn is a must-read for anyone who wants to grow their business through networking. Even if you’re already a member of a referral or network organization, Jan and Bert offer powerful, advanced strategies for how LinkedIn can help you get even more out of your participation in those sites as well.” – Ivan Misner, Founder of BNI

Hubert Vanhoe“Finally, someone explaining why LinkedIn is useful. As a typical Gen Xer, I was starting to become frustrated to hear more and more people talking about the advantages and the fun of being Linked In. Once I got it, I immediately made a profile and started connecting. And if I can do it, so can anybody else.” – Hubert Vanhoe, Vice-President, USG People Belgium

Astrid De Lathauwer“Online business networking is a very hot topic. However, many people don’t know how to really deal with websites like LinkedIn. How to REALLY use LinkedIn gives more than an answer. Highly recommended!” – Astrid De Lathauwer, Chief Human Resources Officer, Belgacom


“I have been using LinkedIn for a while now, but only for connecting to people I personally know. This book gives you well-structured insights and tips throughout to increase the effectiveness of your network—a big help to reach your goals easier and quicker. Strong recommendation to all the people who want to start using their network more efficiently!” – Frank Opsomer, Channel Partner Manager Hitachi Data Systems

“It is great to read a book that is this practical and gives examples to help you obtain your networking goal.  Thanks Jan and Bert!” – Mary Roll, Career Services Manager International MBA Program, Vlerick Leuven Gent Management School

“If you take networking seriously, use LinkedIn. If you take LinkedIn seriously, read this book.” – Edgar Valdmanis,Marketing & Projects Director at The Norwegian Computer Society

How to REALLY use LinkedIn first provides excellent insights in the fundamentals, then describes a basic strategy for everybody and finally an advanced strategy to use with several profiles. This makes it most worthwhile for every professional!” – Bill Cates, Author of “Get More Referrals Now!”

“Everyone who understands the value of networking and building the right connections should read this informative and well-structured book.  Put it at the top of your reading list this year.” – Paul Bridle, Leadership Methodologist

“Jan Vermeiren and Bert Verdonck have done it! They have written a LinkedIn guide in accessible language that is a godsend for neophytes and a boon for veteran users as well. Readers internationally will polish their online presence to build more internal and external credibility and learn how to turn connections into more sales and career success.” – Lillian D. Bjorseth, author Breakthrough Networking

“After reading How to REALLY use LinkedIn I’m able to better manage my list of professional business contacts. Also, I can find potential business more easily and achieve better contact with experienced professionals worldwide.  I met Jan for the first time during a sponsorship seminar and since then I have read his interesting online networking publications. This type of networking will become ever more important in the future. It opens a lot of doors for my professional daily communication work.” – Philiep Caryn, Int. Communication & Sponsorship Quick-Step Cycling Team

“If you buy just one book this year, it should be this one. Social networking is the new marketing medium and LinkedIn is at the forefront. Jan and Bert share their secrets and strategies in a concise and simple manner—they are undoubtedly the masters of LinkedIn. It doesn’t matter what business you are in, this book has all the tools to enable you to make more connections and increase your productivity.” – Frank Furness, Bestselling Author and International Speaker

“I thought I knew lots about LinkedIn but How to REALLY use LinkedIn explores every function and process in a simple step-by-step process. Jan and Bert, being also experts on ‘live’ networking have been able to link the online and offline networking systems and principles to ensure this book will be highly-prized by those who wish to become modern all-around networkers.” – Will Kintish, UK authority on business networking skills

“The information in How to REALLY use LinkedIn is a powerhouse book of tips, tactics, and approaches for raising your personal profile. They work! LinkedIn is the buzzword in business networking these days and this book shows how to REALLY use it.” – Dr. Tony Alessandra, author of The Platinum Rule

“As a LinkedIn user with more than 600 connections, and an active blogger since 2004, I can tell real value. This book has it in spades! You will find more good, quick, easy answers in this book than any of its competition. I’ve read the others and learned from them, but Jan and Bert’s book was written by people like me: professional speakers and authors, subject experts whose main product is themselves and the talent they offer. Every page is easy to read and apply. Buy this book and keep it on your desktop until your thousands of high-value connections cover it with money.” – Jim Cathcart, author of Relationship Intelligence®: Who’s Glad To Know You?

“I find myself asked more and more about how to use LinkedIn effectively. People are becoming increasingly aware of its power and importance, to both individuals and to businesses. Jan and Bert have yet again succeeded in providing a clear, concise, and hugely readable guide. How to REALLY use LinkedIn will move people from beginning to advanced LinkedIn networkers. Read the book, follow the steps, and watch the benefits flow your way!” – Andy Lopata, Business Networking Strategist and co-author of ‘…and Death Came Third! The Definitive Guide to Networking and Speaking in Public

“Native English speakers will know the saying, ‘Cometh the hour, cometh the man’. In the case of this book we could correctly say, ‘Cometh the technology, cometh the book’. How to REALLY use LinkedIn is an essential reference work for any business person seriously interested in the power of social networking. It’s far more useful than an operating manual. Here you’ll find excellent strategies for how to get the best from this technology and what’s available through the different levels of membership, for example. There is no doubt in my mind that LinkedIn itself has developed tremendously in recent times and this book is being published at just the right time to help people maximize their use of the technology.” – Chris Davidson, Managing Editor

“How to REALLY use LinkedIn is a must-read for anyone wanting to enhance their networking skills and to leverage online networking tools, especially on LinkedIn. Jan and Bert have provided a practical, comprehensive resource with a large number of strategies to apply daily. As an international productivity expert I am often looking for valuable resources to recommend to my clients to boost their personal and professional productivity—I can highly recommend this book. Based on the foundation of the Golden Triangle of Networking, Jan and Bert emphasize a need to give, ask, and thank. Do yourself a favor, invest your time and energy in reading and applying the principles in this book – you will be glad you did!” – Neen James, International Productivity Expert

“How to REALLY use LinkedIn really opened my eyes to the possibilities within LinkedIn and how to use it in a very efficient and effective way. I am a member of LinkedIn, but I didn’t intend to spend a lot of time on it. This book, however, changed my mind regarding the possibilities and opportunities; I will start to spend more time on it with this book as my guide.” – Menno Siebinga, Entrepreneur, martial artist, organizer of the Body & Brain Festival (The Netherlands) and founder of the Siebinga method

“As a how-to guide, this book contains everything you may need to know about LinkedIn. I’ve personally found it very useful indeed.” – Mike Southon, Financial Times columnist and co-author of ‘The Beermat Entrepreneur

“I have read many books about networking and most seem to rehash the same old things.  Jan and Bert, however, “push the envelope” by examining one of the most underutilized tools that all effective networkers have today:  LinkedIn.  As the relationship-networking revolution continues to capture the attention of everyone worldwide, online networking systems like LinkedIn continue to move to the forefront. Jan outlines some really useful strategies to show us how we can take advantage of this powerful utility. Definitely, a must-have book.” – Adam J. Kovitz, CEO, Founder & Publisher, The National Networker

“If you’re like me, getting your head around an advanced networking tool like LinkedIn can be quite daunting. Jan Vermeiren and Bert Verdonck have simplified it all—not only by explaining in easy steps how LinkedIn works as an effective tool to create the right contacts and clients for your business—he also provides priceless wisdom on the fundamentals of intelligent networking. The little time it takes you to read this informative book will save you literally hours online—and impact your business quickly and positively.” – Paul du Toit, Certified Speaking Professional, MD of the Congruence Group, South Africa

“I love hands-on and practical books. How to REALLY use LinkedIn is one of those rare gems one can put next to one’s keyboard as a how-to manual and immediately get a lot of things done. By providing clear insights and a simple, but super-effective strategy, Jan and Bert show how everybody can tap into the power of online business networking in general, and more specifically LinkedIn.” – Guido Thys, Corporate Midwife

“Great things come from simple and pragmatic methods! Jan and Bert succeeded with their latest book. How to REALLY use LinkedIn will not only give you clear strategies to increase your network efficiency with the use of LinkedIn, but it will also explain the sense and purpose of networking. A must for every professional!” – Vincent De Waele, Business Transformation Director, Mobistar