LinkedIn Steps to Success Webinars

Many people want to learn more about LinkedIn, but don’t have the time or the resources to attend one of our “class room” sessions or presentations.

That’s why we offer the LinkedIn Steps to Success Webinar series.

These webinars go way beyond the information in the free LinkedIn Fundamentals webinar and are geared towards people who already have a Profile and a few connections, but don’t do very much with LinkedIn yet.

You can sign up for just one session or for a whole series (at a discount).

Session 1: How to Create an Attractive Profile (1 hour)

These are some of the topics of this session:

  • What are the myths and what is the real truth about having a good Profile.
  • The difference between a Professional Headline and a Title and why it is important to make a distinction between them.
  • Why including past jobs and education might help you.
  • Why to be careful with automatic links with Twitter.
  • Why and how to change your Public Profile URL.
  • What to write in a summary and specialties (and what not).
  • Why present and past jobs and education matter for some reasons (and why not for others).
  • How to build relationships with other people through your Profile.
  • How to do lead generation via your Profile.
  • How to add video to your Profile (and why one Application is better than another one to accomplish this).
  • How to position yourself as an expert.
  • Some tips about the extra features LinkedIn added recently regarding skills, languages and other sections.
  • Do’s and Don’ts regarding your LinkedIn Profile.
  • Questions & Answers.

Session 2: How to Build and Expand Your Network (1 hour)

These are some of the topics of this session:

  • Why it is crucial for your success on LinkedIn to have a core network.
  • 5 ways LinkedIn helps you to build your core network … fast.
  • How to use Groups to expand your network with the right people.
  • How to find the Groups that are right for you.
  • How to deal with invitations – both sending and receiving.
  • Why Recommendations many times work against you and how to turn that around.
  • Do’s and Don’ts regarding building your network.
  • Questions & Answers.

Session 3: Personal and Company Branding (1 hour)

These are some of the topics of this session:

  • What’s the major difference between personal branding and company branding on LinkedIn.
  • How to use your LinkedIn Profile for personal/company branding.
  • How to use Applications like Blog, SlideShare, Google Presentation and Box.net for personal/company branding (and what not to do).
  • How to turn your Company Page into a lead generator for new customers and new employees.
  • Status Updates and Twitter.
  • How to use Groups for personal/company branding (and what not to do)
  • 3 free tools outside of LinkedIn that can help you save time while working on your branding through LinkedIn.
  • Do’s and Don’ts regarding branding via LinkedIn.
  • Questions & Answers.

Session 4: How To Get More Results at Offline Events (1 hour)

These are some of the topics of this session:

  • How to find the right offline events to attend using LinkedIn.
  • What is the single most important reason people don’t feel comfortable at events and how to use LinkedIn to change that.
  • How to prepare yourself so you will get more results.
  • How to start the conversation before going to an event.
  • How to find the right people to talk to before and during the event.
  • How to continue the conversation afterwards.
  • How to follow up without harrassing people and get results.
  • Do’s and Don’ts regarding being more comfortable and successful at offline events using LinkedIn.
  • Questions & Answers.

Session 5: 23 Ways To Find New Customers (1 hour)

These are some of the topics of this session:

  • Why having an excellent Profile is not enough to attract new customers.
  • Short overview of 6 passive and 7 active strategies to attract new customers.
  • 10 proactive strategies to find new customers.
  • The one tool outside LinkedIn that is crucial in getting more customers.
  • How to approach potential new customers.
  • 5 mistakes most business owners and sales people make when using LinkedIn to find new customers and how to avoid them.
  • Do’s and Don’ts regarding finding customers via LinkedIn.
  • Questions & Answers.

Session 6: 30 Ways To Find New Employees (1 hour)

These are some of the topics of this session:

  • How Linkedin is changing the game for recruiters, HR personnel and Hiring Managers.
  • How to use the Job tools Linkedin offers.
  • Short overview of 8 passive and 10 active strategies to attract new employees.
  • 12 proactive strategies to find new employees.
  • The one tool outside LinkedIn that is crucial in finding more employees.
  • How to approach potential new employees.
  • Do’s and Don’ts regarding finding employees via LinkedIn.
  • Questions & Answers.

Session 7: 26 Ways To Find A New Job (1 hour)

These are some of the topics of this session:

  • Why having an excellent Profile is not enough to attract a new job.
  • How to use the Job tools Linkedin offers.
  • Short overview of 6 passive and 7 active strategies to attract a new job.
  • 13 proactive strategies to find a new employer.
  • The one tool outside LinkedIn that is crucial in finding a new job.
  • How to approach potential new employers.
  • Do’s and Don’ts regarding finding a new job via LinkedIn.
  • Questions & Answers.

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