*** for senior fundraising professionals, fundraising consultants and Learning & Development managers in UK charities ***

"Discover the 7 Steps to Social Fundraising Using LinkedIn"

Learn a Radical New Way to use LinkedIn for Effective Fundraising with

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The Internet has changed the way people engage with each other.

Many fundraisers think that LinkedIn and other social media platforms are an ineffective tool for sales & lead generation. Instead they choose to spend all their time and money on attending networking events and trade shows, Google Adwords, cold calling and other ineffective strategies.

However,  Charities and Fundraisers that begin to embrace LinkedIn’s power will…

  • Easily find new top-paying donors;
  • Find and reach the best volunteers and staff;
  • Reach decision-makers for corporate sponsorship;
  • Increase visibility of their brand and presence online;
  • Keep loyal donors updated and stay front-of-mind;
  • Engage with corporate sponsors and donors more frequently, and at very low (to no) cost.

Tap the Dormant Potential of LinkedIn

LinkedIn is an incredibly effective tool to find and access key decision makers inside corporate companies – the same individuals that can approve corporate sponsorship deals. The problem is very few people know how to use it effectively. If you’ve ever had these feelings, there’s good news. You’re not the only one. Many claim that LinkedIn hasn’t delivered any results for them.

But what if there was a formula for using LinkedIn proactively to deliver a powerful, clear, inspiring message about your charity that moved, or even inspired people to contact you?

What if your LinkedIn profile could overcome the most common objections and change minds… even before you reach out to your prospects?

There is an underlying structure that makes a tiny percentage of fundraisers effective on LinkedIn.

Until now, you haven’t had that structure.  That’s about to change.

7 Steps to Successful Social Fundraising Using LinkedIn

Success on LinkedIn requires much more than a passive approach. This is the typical approach that most people use, which is to complete their profile and wait for miracles to happen.

After analysing the profiles and strategies of thousands of LinkedIn hopefuls, we’ve noticed that there are 7 steps on the typical LinkedIn journey:

  • Step 1: Awareness – Initial Interest in how LinkedIn can help with fundraising objectives
  • Step 2: Aspiration – Identify Goals, Objectives and Outcomes so that you know what you’re trying to achieve
  • Step 3: Strategy – Plan out the Content, Roll-out & Support Strategies
  • Step 4: Creation – Get all necessary parties on-board and execute
  • Step 5: Roll-out – Coordinate the necessary training and get the whole company involved
  • Step 6: Metrics – Make sure there are systems in place to measure results
  • Step 7: Scale up – Take what’s working and expand to other areas

As you can see, there is quite a bit more than simply slapping up a LinkedIn profile and waiting for miracles to happen.

The good news is that we have laid out a systematic and easy-to-follow process for getting to key decision makers in target companies.

Our Social Fundraising Programme makes it possible for you to construct a powerful, persuasive, enabling LinkedIn profile and Social Fundraising Strategy… quickly and reliably.

Really Connect's Customers

A selection of Really Connect’s clients embracing Social Selling

And this is not some new, untested idea. It’s been refined over many years — ever since LinkedIn launched in 2003 – and taught to over 450 organizations across Europe.

It’s been used by companies in all kinds of different industries, from management consulting, to banking, and even software and jewellery: ABN Amro, Accenture, Citibank, Deloitte, Rabobank, Siemens, Swarovski and many more are all our clients, as well as hundreds of SME business owners.

And now we’re delighted to be working together with the Charity Learning Consortium to bring you the Social Fundraising Programme: 2 half-day workshops in Central London where we guide you through the process of using LinkedIn to improve your fundraising drive.

Why 2 days? Because we focus on results and results only come from implementation, which you seldom get the chance to do in a training environment.

By splitting the training in two, we avoid the ‘overload’ that often happens on courses like this, and gives you sufficient time to implement what you learn. This also gives you the opportunity to review your successes and challenges, and allows us to give you extra feedback, insight and support at a much deeper level when you return for the second session.

But first, what have others said about our training?

“What these guys don’t know about LinkedIn probably isn’t worth wasting time on…”

“If you are like me and have not really used LinkedIn to its full potential and would like hundreds of hints, tips and key strategies to make it work for you – get on board. What these guys don’t know about LinkedIn probably isn’t worth wasting time on…”
Alex Pidgley, Co-Owner at Officially Branded Gear

What outcomes can you expect from the training?

Watch as Mike Clark, MD of Really Connect, explains how powerful LinkedIn is:

What You Will Get From This Training

When you join us for this exclusive training, you will discover:

  • The two primary functions of the Social Fundraising process, and a clear explanation of how the process works;
  • The three purposes of your 1st and 2nd degree networks, and the two basic components of leveraging the trust established in your network;
  • A simple but powerful way to write a single sentence that tells your prospective donor that they can trust you;
  • The four most important strategies to use to keep attention and stand out from the crowd;
  • Six strategies to educate, inform and maintain front-of-mind status by using Rich Media Content effectively;
  • The simple but powerful G.A.I.N. Exercise© for strategically finding your ideal donors and decision makers. While this sounds easy enough, fundraisers are unable to filter through the large number of results a LinkedIn search often returns;
  • The crucial understanding you need to accurately track and measure progress and results using the simple T.O.P. Process©;
  • Four essential elements you must include to “Get to the Easy First Yes“;
  • The incredibly effective, and oh-so-simple Magic Mail© process for getting introductions to your ideal donors, and the psychology of why this process works so well;
  • The three must-have tools to improve productivity, save time and automate the appointment setting process.

As you can see, this is a far more comprehensive LinkedIn training than simply “how to complete your profile.” This is about using LinkedIn proactively.

But the most important outcome you’ll get is donation results. Our only objective is to get you in fron tof corporate decision makers who want to support your cause.

How much does it cost?

The entire Social Fundraising Programme consists of:

  • 7 online training modules (delivered immediately after payment is received);
  • Two half-day hands-on workshops in London (on your own laptop, with your own LinkedIn profile);
  • Drinks, snacks and Internet access throughout the duration of the workshops;
  • Access to a vibrant community where you can receive peer support as you implement what you learn.

The total value of the program is £497 plus VAT per person – we have sales people signing up every day at this price.

Exclusive Charity Learning Offer:

However, because we believe so strongly in the work that charities do, and because we want them to be more effective in their fundraising efforts, we’re inviting three people from the same charity to learn these strategies at the normal per-person price – that’s a 67% discount! (If you’d prefer to come on your own, the price is just £197 plus VAT – that’s £300 less than our full retail price.)

Secure your place now to lock in the lowest price.

It’s likely that we will raise the price back up to £497 per person after our first two workshops. The only way to be certain you get the discounted price of £497 for three people (or £197 per person) is to place your order before we fill up these workshops.

Our Iron-Clad 100% Money Back Guarantee

There is simply no more comprehensive LinkedIn training than our Social Fundraising  Programme, which is why we’re pleased to offer our iron-clad guarantee: If you’re not absolutely delighted with the results by the end of the training, simply let us know and we’ll courteously refund your money. Naturally we will have some who take advantage of our training and don’t implement what we teach, but we know that’s not true of you. All we ask is that you show us a little evidence of how you implemented our teachings. No quibbles, no small print. We’re all about results, and if we can’t delight you with additional corporate sponsors, we insist on reimbursing you. We can’t be any fairer than that.

As you can see, this is the most comprehensive LinkedIn training you can find. All that remains is for you to secure your place:

Not sure yet this training is for you?

If you are in any way unsure whether this program might be a good fit for your charity, why not schedule a review with one of our consultants. They will be able to provide you with solid advice on what the best next steps are for you. Schedule a time here.

Who are We & Why Listen to Us?

Bert Verdonck & Mike Clark

We’re Bert Verdonck — inspiring, enthusiastic and humorous speaker, author, master trainer and creative lifehacker — and Mike Clark — MD and sales strategist of Really Connect Ltd.

Together we have worked directly with more than 450 corporate organisations across Europe, teaching them how best to use LinkedIn to achieve their commercial objectives. This wide exposure to widely differing markets and verticals has shown to us and our clients that these strategies and mindset can be applied in any organisation in any vertical.

Our Company was the World’s 1st training company to be certified by LinkedIn themselves – no other LinkedIn training company can claim the same.  While we operate independently of LinkedIn (we are not employed by them), we collaborate in a win-win partnership with LinkedIn.

Where and When?

You will receive immediate access to the online training.  The venue will be an easily accessible location in Central London. You can see the next available dates in the booking section below.

Here’s a summary of everything you’ll receive:

  • A copy of the international bestseller “How to REALLY Use LinkedIn”;
  • Access to seven 90-minute LinkedIn Fast Start Training Webinars, so you can get familiar with all the tools and techniques available on LinkedIn. This way when you come to the hands-on session you’ll be able to ask better questions and achieve results faster;
  • Pre-Strategy Assessment, so you can assess your skills and let us know exactly where you need further help so you get the best value from our time together;
  • Two 4-hour sessions where we give hands-on advice and guidance on how best to use LinkedIn for your charity. During the first session we’ll work on your strategy. During the second session, 4 weeks later, we’ll review your results, answer your questions and tweak your strategy if needed for better results;
  • A Coach assigned to you for the day to ensure you get the attention you need;
  • Access to a private community for 24×7 support and assistance;
  • LinkedIn Sales and Lead Generation Tracking Templates, so you can prove the ROI on your efforts.

Sound good?

Secure your spot using the booking form below, or schedule a training review so we can walk you through the best options for you and your specific requirements.

 Find out about future dates by clicking here