LinkedIn Online Training

We know you lead a busy life, so here’s our brief  but valuable invitation:  invest seven 90-minute sessions with us and we’ll show you how to effectively use LinkedIn, and more specifically, leverage the trust you’ve built in your network.  

We know that’s a bold claim, but we do this day in and day out with our clients, so we know we can help you get LinkedIn working more effectively for you, without spending aimless hours on their site.

Did you know? We are the first trainers worldwide to be endorsed by LinkedIn themselves. That’s because what we teach works.

Ivan MisnerHere’s what Ivan Misner, Founder of BNI, says about our work:

Bert Verdonck and Mike Clark offer powerful, advanced strategies for how LinkedIn can help you get even more out of your networking and referral activities.” — Ivan Misner, NY Times Bestselling Author & Founder of BNI

Why is LinkedIn Training Necessary?

Coaching or training on platforms such as LinkedIn may seem unnecessary – after all, LinkedIn provides their own Help Centre.

However, after every LinkedIn training session we run, we’re always pleasantly surprised by how many people are kind enough to come up to us afterwards and say that they learned something about LinkedIn that they didn’t know before and that the training had been really worthwhile.

Bruce Kidson“I’ve built up over 500 connections and built up my profile, but I’ve never known how to monitize LinkedIn. I’ve known for a while that LinkedIn is amazing to find new customers, but I’ve really struggled… Bert and Mike’s LinkedIn workshop really is an amazing training programme and I now have all the skills I need to start turning my contacts into sales and business. Bert & Mike will show you how to make the most of this amazing platform”. – Bruce Kidson, Profit From Local Social Media

You see, it’s not so much about learning the features of the platform – it’s all about mindset and how to strategically use the features provided.  There is a certain psychology to using LinkedIn effectively, which isn’t covered in LinkedIn’s Help Centre.  That’s why LinkedIn has appointed us as the first Certified LinkedIn Trainers worldwide.  They want us to help them grow the strategic use of their platform.

Stuart Ducker“What you chaps have done has changed my way of thinking and the whole way in which I approach new business relationships, existing business relationship and also expert support on some of the activities where I need help. It literally is the best course I have done.” – Stuart Ducker, Strategic Solutions Director, TwentyCi

Our LinkedIn Webinar Series covers not only the functional use of the key elements of LinkedIn, but also helps in establishing the best strategies for using LinkedIn whether your business goals are focused on developing your prospects and sales, finding new business partners, or finding the best talent.

How the LinkedIn Webinar Series can help

Using our proven LinkedIn networking and lead generation methodologies, together with hands-on interaction and support, we’ll get you and your sales team in front of more qualified decision-makers who want to see you, so that you can do what you do best: win business.

Jonathan Pfahl“Through working with Bert, Mike and their team, our sales have jumped from a four figure to high five figure turnover a month – we saw more than a 600% increase in revenue! You are the Rockstar – THANK YOU!” Jonathan Pfahl, Founder – Rockstar Business Mentoring & Funding

Here’s what we’re going to cover in our seven webinar sessions:

Session 1: How to Create an Effective Profile (90mins)

How to create an attractive linkedin profile

  • What are the myths and what is the real truth about having a good Profile.
  • The LinkedIn Profile Matrix©: short overview.
  • The difference between a Professional Headline and a Title/Function and why it is important to make a distinction between them.
  • Why and how to change your Public Profile URL.
  • What to write in the Summary, Specialties and Experience section (and what not).
  • Why present and past jobs and education matter for some reasons (and why not for others).
  • How to build relationships with other people through your Profile.
  • How to do lead generation via your Profile.
  • What are the new alternatives to the old Applications.
  • How to integrate rich media like SlideShare, YouTube and Pinterest.
  • How to position yourself as an expert.
  • Some tips about the extra features like projects, skills, languages, publications and other sections.
  • Should you look into endorsements and recommendations or stay away from them?
  • Why Recommendations many times work against you and how to turn that around.
  • Do’s and Don’ts regarding your LinkedIn Profile.
  • Questions & Answers.

Session 2: How to Build and Expand Your Network (90mins)How to build and expand your linkedin network

  • Why it is crucial for your success on LinkedIn to have a core network.
  • 5 ways LinkedIn helps you to build your core network … fast.
  • How to use Groups to expand your network with the right people.
  • How to find the Groups that are right for you.
  • How to deal with invitations – both sending and receiving.
  • Why to think twice before starting your own Group.
  • What are LIONs and
  • Do’s and Don’ts regarding building your network.
  • Questions & Answers.

Session 3: Personal and Company Branding (90mins)

Personal and Company Branding on LinkedIn

  • What’s the major difference between personal branding and company branding on LinkedIn.
  • Why understanding the LinkedIn Strategy Matrix© for Organisations is important for branding purposes?
  • How to use your LinkedIn Profile for personal/company branding.
  • How to use Rich Media like SlideShare, YouTube, Spotify, Audioboo, Prezi… for personal/company branding (and what not to do).
  • How to turn your Company Page into a lead generator for new customers and new employees.
  • How to get more followers and testimonials
  • Status Updates and Twitter.
  • How to use Groups for personal/company branding (and what not to do)
  • 3 free tools outside of LinkedIn that can help you save time while working on your branding through LinkedIn.
  • Do’s and Don’ts regarding branding via LinkedIn.
  • Questions & Answers.

Session 4: How To Get More Results at Offline Events (90mins)

  • Why is networking more powerful when you combine of online and offline networking.
  • How to find the right offline events to attend using LinkedIn.
  • What is the single most important reason people don’t feel comfortable at events and how to use LinkedIn to change that.
  • How to prepare yourself so you will get more results.
  • How to start the conversation before going to an event.
  • How to find the right people to talk to before and during the event.
  • How to continue the conversation afterwards.
  • How to follow up without harrassing people and get results.
  • Do’s and Don’ts regarding being more comfortable and successful at offline events using LinkedIn.
  • Questions & Answers.

Session 5: More than 23 Ways To Find New Customers or Business Partners (90mins)

Find you customers on LinkedIN

  • Why having an excellent Profile is not enough to attract new customers.
  • The LinkedIn Strategy Matrix©: why is this important to find new customers?
  • What is Social Selling?
  • Short overview of 6 passive and 7 active strategies to attract new customers.
  • 10 proactive strategies to find new customers.
  • The one tool outside LinkedIn that is crucial in getting more customers.
  • How to approach potential new customers.
  • 5 mistakes most business owners and sales people make when using LinkedIn to find new customers and how to avoid them.
  • Do’s and Don’ts regarding finding customers via LinkedIn.
  • Questions & Answers.

Session 6: 30 Ways To Find New Talent (90mins)

Find New Employees on LinkedIn

  • How LinkedIn is changing the game for recruiters, HR personnel and Hiring Managers.
  • How to use the Job tools LinkedIn offers.
  • Short overview of 8 passive and 10 active strategies to attract new employees.
  • 12 proactive strategies to find new employees.
  • The one tool outside LinkedIn that is crucial in finding more employees.
  • How to approach potential new employees.
  • Do’s and Don’ts regarding finding employees via LinkedIn.
  • Questions & Answers.


Session 7: How To Launch a New B2B Product or Service on LinkedIn (90mins)

  • Why LinkedIn is an important platform to announce your new B2B product or service?
  • How to implement the LinkedIn Strategy Matrix©
  • Short overview of 3 passive and 2 active strategies to promote the launch of your new product or service.
  • How to leverage your Company Profile
  • How to target your ideal customers with LinkedIn
  • How to visually discover who you have in common with people in your network and how to use this to your advantage
  • 3 LinkedIn tools that will help you save time and keep your target audience up-to-date
  • How to leverage LinkedIn’s Marketing Solutions, even with a small budget
  • Do’s and Don’ts regarding launching a new product or service.
  • Questions & Answers.


Each of these sessions is made available to you via our online portal, meaning you can log in and watch the webinars whenever it suits you. If you have questions, we welcome you to jump into our Facebook group and post your questions. Our experts are continually checking in to ensure we provide you the best support and advice, so you feel equipped to start getting results immediately.

Our content is bang up to date. Each session has been recorded during a live webinar series that started 31st July 2013. In fact, we still have a few sessions left to go and will complete on September 18th 2013. So if you’re free Wednesdays at  16:00BST, 11:00EDT, 08:00PDT, 23:00AWST, 01:00AEST, we welcome you to join us.


All sessions will be online, so you can join from your office or the comfort of your home.  You will have ongoing access to the portal so you can listen to them again and again.


The cost of the programme is £247 + VAT.  We also have a 2-pay payment plan.

Prefer a Live Training event? We’re holding a live training event in London on 27th September 2013. Delegates for the Live Training will automatically receive access to the online training series. Find out more here.

Here’s how to secure your spot:


By clicking above you’re expressing interest in our LinkedIn Social Selling Webinars. You’ll be able to select your payment option on the following page.

Video Feedback from Previous LinkedIn Training Programmes

Dr Phyllis SantaMaria – Microfinance Without Borders

Jonathan Mills – The Sales Consultancy

Alistair Lobo – Business Mentor’s Academy

Stuart Pickles – Aim High Leadership

Richard Baker – PCS Instruments

Video Feedback: Leigh Ashton – The Sales Consultancy

Leave A Reply (No comments so far)

The comments are closed.

No comments yet