*** for sales professionals, entrepreneurs & business owners, HR managers and job seekers who are new to LinkedIn ***

"LinkedIn 101: How to use LinkedIn Effectively"

A Powerful Introductory Course to the World's Largest Professional Social Platform

If you’re new to LinkedIn, come and find out why over 280m business people worldwide and over 15m in the UK consider LinkedIn a vital business tool.  It’s a place where professionals have the ability to connect, market themselves, increase their visibility & reputation and, most importantly, develop new business.

Despite it’s popularity, some people think that LinkedIn is an ineffective tool for business. If you’re confused about LinkedIn, or haven’t yet seen any results from LinkedIn, the LinkedIn 101 Introductory Course is the right course for you.

If, however, you’ve had some experience with LinkedIn already, you might be interested in our more advanced Social Selling or Social Recruiting Programmes.

Once you fully understand LinkedIn and are able to embrace the power of all the LinkedIn features and functions, you’ll be able to…

  • Easily find new clients;
  • Find and reach the best candidates;
  • Reach decision-makers for any business objective you want to meet;
  • Increase visibility of your brand and presence online;
  • Keep loyal customers updated and stay front-of-mind;
  • Engage with potential business partners and prospects more frequently, and at very low (to no) cost.


LinkedIn 101 is delivered as 2 half-day, hands-on workshops in various UK locations, where we guide you through the process of setting up your presence on LinkedIn. (If you would like us to come to your region and believe you can gather 10-12 interested individuals, do contact us and we’ll arrange a date and location that suits you.)

Why 2 days? Because we focus on results and results only come from implementation, which you seldom get the chance to do in a theory training environment.  We’ll be walking you through each step in detail, so if you do feel a little intimidated by technology, you’ll feel right at home. We’ll hand-hold you every step of the way. (By the way, if you don’t need this level of support, our more advanced Social Selling or Social Recruiting Programmes might be a better fit for you.)

By splitting the training in two, we avoid the ‘overload’ that often happens on courses like this, and gives you sufficient time to implement what you learn. This also gives you the opportunity to review your successes and challenges, and allows us to give you extra feedback, insight and support at a much deeper level when you return for the second session.

What have others said about LinkedIn 101?

“What these guys don’t know about LinkedIn probably isn’t worth wasting time on…”

“If you are like me and have not really used LinkedIn to its full potential and would like hundreds of hints, tips and key strategies to make it work for you – get on board. What these guys don’t know about LinkedIn probably isn’t worth wasting time on…”
Alex Pidgley, Co-Owner at Officially Branded Gear

What you will get from the LinkedIn 101 Introductory Course

When you join us for this exclusive training, you will discover:

  • Why LinkedIn is such a valuable business tool
  • Why so many people fail to understand what they can do with LinkedIn
  • The Power of LinkedIn to help you achieve your business objectives
  • The number 1 biggest mistake people make when using LinkedIn, and what it could be costing you
  • The 3 biggest challenges facing newcomers to LinkedIn, and how to easily overcome them
  • The 3 most important networking principles of (online) networking
  • Social Etiquette: tips on how to conduct yourself online – the do’s and don’ts
  • How to create success with LinkedIn in 5 minutes
  • The LinkedIn Strategy Matrix© for Organizations: short overview
  • The LinkedIn Profile Matrix©: short overview
  • 50 Tips to create an attractive profile
  • What Social Selling and Social Recruiting are and whether these strategies might be worth exploring further for your company

How much does LinkedIn 101 cost?

The entire LinkedIn 101 Programme consists of:

  • A free copy of the international bestseller How to REALLY use LinkedIn (delivered digitally);
  • A 90-minute online training module showing you the important steps to follow to create an effective LinkedIn profile (delivered immediately after payment is received);
  • Two half-day hands-on workshops in various UK locations (on your own laptop, with your own LinkedIn profile);
  • Class size is limited to 15 people and we provide two coaches for highly personalised attention;
  • Drinks, snacks and Internet access throughout the duration of the workshops;
  • Ongoing access to a vibrant online community where you can receive peer support as you implement what you learn.

Exclusive Launch Offer:

Because we believe so strongly that LinkedIn 101 will change the way you view LinkedIn, and because we’ve just launched this programme in response to many requests we’ve received, we’re lowering the price to just £297 plus VAT – that’s £200 less than our full retail price.

Secure your place now to lock in the lowest price.

It’s likely that we will raise the price back up to £497 after our first two workshops. The only way to be certain you get the discounted price of £297 is to place your order before we fill up these workshops.

Our Iron-Clad 100% Money Back Guarantee

There is simply no more comprehensive introduction to LinkedIn than our LinkedIn 101  Programme, which is why we’re pleased to offer our iron-clad guarantee: If you’re not absolutely delighted with the results by the end of the training, simply let us know and we’ll courteously refund your money. Naturally we will have some who take advantage of our training and don’t implement what we teach, but we know that’s not true of you. All we ask is that you show us a little evidence of how you implemented our teachings. No quibbles, no small print. We’re all about results, and if we can’t delight you with results, we insist on reimbursing you. We can’t be any fairer than that.

As you can see, this is the most comprehensive LinkedIn introductory training you can find. In addition, our training is specifically geared towards getting results.  Rather than simply repeating information that can be found in LinkedIn’s Learning Portal, we focus on measurable, trackable results, whether that be sales leads or potential employee candidates. We show you which metrics are important to measure and we provide the tools to do so. You should be able to prove that you achieve a Return on Investment from the time you spend on LinkedIn and whether your activities are meeting business objectives. Our training shows what’s working and what’s not.

Most LinkedIn trainers will teach you how to use the tools LinkedIn provides, but with no real strategy behind the tools. We teach a company-wide strategic approach, tailored to your unique situation and requirements.

Not sure yet this training is for you?

If you’ve already been using LinkedIn successfully but want even better results, you might be interested in our more advanced Social Selling or Social Recruiting Programmes.  Or if you are in any way unsure whether this programme might be a good fit for you,why not schedule a review with our Head Training Consultant, Naomi Johnson? She will be able to provide you with solid advice on what the best next steps are for you. Schedule a time here.

Who are we & why listen to us?

Bert Verdonck & Mike Clark present LinkedIn 101 Introductory Training

We’re Bert Verdonck — inspiring, enthusiastic and humorous speaker, author, master trainer and creative lifehacker — and Mike Clark — MD and sales strategist of Really Connect Ltd.

Together we have worked directly with more than 450 corporate organisations across Europe, teaching them how best to use LinkedIn to achieve their commercial objectives. This wide exposure to widely differing markets and verticals has shown to us and our clients that these strategies and mindset can be applied in any organisation in any vertical.

Our Company was the World’s 1st training company to be certified by LinkedIn themselves – no other LinkedIn training company can claim the same.  While we operate independently of LinkedIn (we are not employed by them), we collaborate in a win-win partnership with LinkedIn.

Where and When?

You will receive immediate access to the online training.  You can choose your location from a variety of UK locations. You can see the next available dates in the booking section below.

Here’s a summary of everything you’ll receive:

  • A copy of the international bestseller “How to REALLY Use LinkedIn”;
  • A 90-minute LinkedIn Fast Start Training Module, so you can get started on creating (or updating) an effective LinkedIn profile. This way when you come to the hands-on session you’ll be able to ask better questions and achieve results faster;
  • Two half-day sessions where we give hands-on advice and guidance on how best to use LinkedIn for your business. During the first session we’ll work on your strategy. During the second session, a few weeks later, we’ll review your results, answer your questions and tweak your strategy if needed for better results;
  • A Coach assigned to you for the day to ensure you get the attention you need;
  • Access to a private community for 24×7 support and assistance;
  • LinkedIn Sales and Lead Generation Tracking Templates, so you can prove the ROI on your efforts.
Sound good?

Secure your spot using the booking form below, or schedule a training review so we can walk you through the best options for you and your specific requirements.

 Find out about future dates and other locations by clicking here.

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